Lesson 1 of 6 · Module 1 · Observe
Start with friction someone already feels.
Recognize a recurring problem before proposing a project or choosing a technology.
Useful projects usually begin where somebody is already adapting, waiting, repeating work, accepting avoidable risk, or stitching together a workaround. The first task is not to invent an idea. It is to notice friction that already changes someone’s behavior.
A frustration is more promising when it recurs in a recognizable situation and matters enough that people spend time, money, attention, or trust coping with it. Novelty can come later. Reality comes first.
Observed: A volunteer treasurer copies the same totals
between three spreadsheets every Friday.
Cost: About 90 minutes and frequent correction work.
Workaround: A handwritten checklist beside the laptop.